Link acquisition is one of the SEO positioning strategies that has the most weight when it comes to improving our search results. However, today, it is essential to know how to develop it correctly if you want to be successful.
Two main objectives within Digital Marketing are to increase organic traffic and give authority to our website, which is achieved thanks to various SEO techniques that help achieve good positioning in search engines. Link building is one of them, and in this article, we will analyze its entire operation, as well as the SEO factors that determine its success.
Keep reading to find out what link building is, why it is so important, what type of links to build and how, and what tools can help us improve its efficiency and thus achieve more quality backlinks in 2024.
What is Link acquisitionor or link construction?
Link acquisition is a set of techniques used with the aim of improving the SEO positioning of a page or website within search engines, which is achieved by generating links on external domains.
Backlinks from external sources are pivotal in the realm of SEO. The function is to signal to search engines the value of the linked content, thereby elevating the authority of the linked domain.
Nevertheless, it’s crucial to emphasize that not every backlink carries the same weight. In fact, poorly executed backlinks have the potential to impact a website’s SEO rather than provide benefits adversely.
Link building aims to convey to Google that a website is a reliable information source, ultimately securing suitable rankings for its web pages on search engine results pages (SERPs) related to specific keywords.
The significance of link building
The significance of link building is a well-established concept, and you likely already know that backlinks play a crucial role in SEO positioning. Google considers backlinks as one factor contributing to assessing a webpage’s authority and credibility.
This works the same way around the world, so if your company is international, don’t worry; the information provided in this article will be useful for any part of the world.
The primary objective is straightforward: by securing links from reputable websites, I convey to Google that my webpage offers valuable content and possesses trustworthiness.
A higher quantity of top-notch links directed towards our site contributes to an improved Google ranking. A well-positioned website attracts increased organic traffic.
It’s crucial to note that Google prioritizes the quality of links when assessing webpage credibility. For this reason, it is better to have a few backlinks but all of them of quality than to have many but only a few of quality.
To achieve a favorable position in the SERPs, the imperative is to generate top-notch links that enhance the credibility and trustworthiness of our website.
At this juncture, you may be curious about the attributes of a superior link and the techniques for constructing them. This will be elucidated in the subsequent point.
How to create quality links and what defines them
Before getting into the subject and delving into the different link building strategies in 2024, we must know what type of links we should create for our website.
Therefore, below, we will see those factors that link high quality:
Domain Authority
As one might expect, the influence of links originating from high-authority websites on search rankings surpasses that of links originating from low-authority pages.
Therefore, if a high-authority website links to our website, it will give us more authority and help us improve our PageRank, which will optimize our results in search engines.
To confirm the legitimacy of the domain, it’s necessary to input its URL into the search fields of tools like Ahrefs and Semrush. It’s crucial to recognize that the overall authority of the domain from which the link originates plays a significant role in determining link quality.
For instance, establishing a backlink on a prominent digital platform like Forbes consistently yields greater value than creating one on forums or an unspecified blog.
Ahrefs and Semrush offer the capability to assess a website’s Domain Authority (DA) and Domain Rating (DR). Within the Ahrefs backlink analysis panel, there is a breakdown of referring domains categorized by their domain authority score,
Relevance of the referring website
Another factor to take into account when we define the quality of a possible link is relevance.
This implies that the links should originate not solely from a high-authority website but also align with the thematic relevance of your site.
If, for example, we have a clothing store, it would be of little use to us to get a link to a high-authority website that deals with digital marketing.
The key is building valuable links on websites closely related to our niche.
Link Location
Does your backlink find placement within the content, or is it in the footer, sidebar, author bio, or data feeds?
Regrettably, links positioned in footers or sidebars lack the same level of significance as contextual links seamlessly integrated into the main body of a page’s content.
Consequently, it’s advisable to consistently pursue links embedded within the context of the primary content of a web page or blog article.
For example, our website has 91% contextual links, which greatly helps to improve both my search ranking and the organic traffic of the website.
Anchor text
Certainly! Anchor text is the term used to describe the specific word or phrase where a link is embedded. This textual cue aids Google in comprehending the subject matter of the linked page.
It is crucial that the anchor text remains contextually connected to the content of the linking website. However, exercising caution is necessary, as employing exact match or keyword-rich anchor text can be flagged as spam by search engines.
A more prudent approach ensures that the words and phrases related to the link are pertinent to the page’s theme, mitigating the risk of spam classification.
Dofollow vs Nofollow Links
When it comes to Dofollow and Nofollow links, websites often incorporate a “nofollow” attribute (rel=”nofollow”) to external links, signaling Google to disregard these links.
In essence, this attribute disassociates the two websites in the eyes of Google when determining their rankings.
The dofollow links have the greatest value since they transfer authority (PageRank) and reliability to our website.
Furthermore, various link attributes play a role in shaping link quality:
One such attribute is Rel=“Sponsored,” which signals to search engines that the link involves payment and should not pass along PageRank.
Another attribute is Rel=“UGC,” which highlights that the link originates from user-generated content (UGC), like comments and forum posts, suggesting the possibility of manipulation by the destination website.
Thanks to the link creation strategies that we will see below, we have created many do follow links, which today represent 54% of the total backlinks on the website.
Generally, the higher your percentage of dofollow links, the greater the likelihood of having a strong link profile.
Top Link Building Tactics for 2024
Once the criteria for assessing link quality are well understood, it’s time to dive into the process of generating superior links that direct traffic to our site.
1. Create quality, easy-to-share content
The key to obtaining high-quality backlinks is and will always be to create content of interest to users, providing attractive data or infographics that are easy to share. If your goal is to have other pages Linked to your website, you must create truly worthwhile content.
I know it’s a recurring comment: “To get quality links, you have to create quality content.” It is not that it is untrue, far from it. Still, it is important also to explain how to do it and what type of content to create, or the only thing you will be doing is making things dizzy.
Therefore, below, we will analyze how to create quality content that is easy to share, and we will see some examples of how to use this link-building strategy.
Analyze statistics and create reports for your commercial sector
Creating research studies, survey reports, and lists that compile statistics, trends, and predictions relevant to your business sector will cause many external sites related to your topic to link to you.
Many brands and marketers cite their sources when creating content on their blogs or publishing on social networks, and most of them usually include a backlink to it.
Analyzing reports and statistics from your industry and then creating interesting content is one of the most effective ways to build backlinks. The only drawback it has is that carrying out a survey and creating the corresponding report is something that can take time.
Create attractive infographics
Infographics greatly facilitate the understanding of complex processes that, with them, could lead to clarity among users. That is why it is so easy to link to them; if they are interesting, they will often be used on other websites.
Creating infographics, charts, or any other visual resources to provide useful information dramatically increases our chances of acquiring a large number of links. Additionally, many of these links could come from websites with high authority in our niche, thus contributing to improving our website’s search rankings.
Most of the links will be created by users who directly published our infographic on their websites, creating a backlink to our website as a source. Therefore, our monitoring or extra efforts are optional to take advantage of this dissemination strategy.
To design an infographic of interest to users, it is necessary to research a topic relevant to our commercial sector, create an attractive infographic, and publish it on our website. We must include an embed code through which other websites can easily share our infographic on their web pages or social networks.
Often, it won’t be necessary, but if we see that an infographic needs a little push, we can always make an extra effort to promote it if necessary.
To promote it, we can go from sharing our infographic on social networks (always including a link to its publication on our website) to contacting prominent bloggers and editors in our sector to share the infographic.
For the latter, the best option is to send a simple and direct email inviting the recipient to share the infographic. I usually use the following template:
“ Hello, [Recipient Name].
I’ve recently crafted an infographic centered around [topic]. I believe it has the potential to enhance your article titled “[post title and link].” The infographic can be located at [Link to infographic] for easy access.
You can find the infographic here: [Link to infographic]
If you think your audience might like my infographic, I would appreciate it if you would consider sharing it on your website.
Thank you for your time,
[Sender name]. “
Create and develop useful tools for your sector
This point is a little more complicated, but if carried out, it is very capable of providing great dissemination value to your page.
Suppose you see yourself capable of launching a useful tool for your sector. Under those circumstances, the likelihood increases that brands and industry experts will adopt and initiate discussions about the platform. If successful, this will mean a massive increase in obtaining backlinks since the more it is used, the more people will recommend it or make inquiries about it.
An example of this would be when Neil Patel acquired Ubersuggest, which is a tool that helps generate keyword ideas for your content marketing strategy or, in other words, one of the many keyword research tools.
Neil was able to revamp its user interface. He incorporated extra functionalities like CPC data without any extra charges, significantly contributing to the rise in Ubersuggest’s popularity.
Providing something of value without a cost also played a crucial role. You can easily generate huge numbers of visits and backlinks without having to create guest posts and infographics or do outreach of any kind.
Publish useful listings
When publishing on our blog, we must know that there are formats with a greater tendency to be visited by users than others.
According to a study by Semrush, listings get 2x more traffic and 1.5x more backlinks than other different formats. This occurrence is a result of listings simplifying the accessibility of additional information for readers by presenting it in smaller content segments.
Now, consider various instances of listings that I incorporate within my blog content:
1. The 5 best Digital Marketing agencies for 2024.
2. Learn about the 10 best SEO tools for bloggers.
3. 10 common mistakes when creating an E-Commerce.
Below is an example of the search results for the keyword “SEO tools for bloggers”:
As we can see, the first three organic search results are listed. The same goes for almost all search commands related to products or services.
Create detailed guides
Thanks to the study carried out by Semrush cited above on content marketing,
We know that those articles that have more than 7,000 words generate, on average, four times more traffic and 1.5 times more backlinks than those with an average length between 900 and 1,200 words.
If it is also a focused article, such as step-by-step instructions or a detailed guide like this one, you will get your content shared more than twice as many times as usual.
Long-form content proves valuable as it consolidates a wealth of information in a single location, often positioning itself as the primary resource for a specific topic.
2. Make use of guest posting
This strategy has gained significant popularity for link building, albeit undergoing some changes in focus over the past year.
Today, if what we are looking for is to increase the SEO authority of our website through guest blogs, it is essential to focus on ensuring that the recipient’s website matches our theme and also gives real value to the article.
It used to be very common to create mediocre posts for unrelated websites in order to get a backlink and, with that alone, get an improvement in search engine results. However, today, with this strategy, you will get nowhere.
If what we want is to acquire high-quality backlinks, optimize our search results, obtain more organic search, get more referral traffic, and, ultimately, find better-qualified leads, we must follow the following steps:
We must always selectively choose the websites where we share our content. To do this, we will ensure that they are relevant to our sector and that they also have a high domain authority (DA). The topic of our content must be relevant to the audience of the website where we are going to publish and possibly deal with a specific topic that has not yet been addressed on your website.
We must always ensure that the content is unique and that it can truly help users develop a task or procedure better. To do this, we can share our proven methods that we know for sure work.
Avoid concentrating exclusively on the aspect of link building. Including a link to a resource that adds more value to the topic is always a good idea, and surely, the recipient will not find it bad at all to complement the information in the article.
In short, for the links created from guest posting to really help us, the content of the article must be truly of interest to users looking for information about your sector; it is no longer enough to write generic articles on any website.
Concluding our discussion on guest posting, let’s examine certain practices that fall into the category of spam:
1. Paying the editor for the publication of an article with a link is very frowned upon by Google.
2. The post contains exact match anchor text that links to the same website.
3. The website where the article is published is not related to its sector.
3. Include your website in quality directories
A practice that has fallen into disuse in recent times is the generation of links in online directories. This is because, for a time, there was a proliferation of low-quality directories that allowed you to leave a link using Black Hat SEO techniques along with a little data, which made Google take out the axe against these types of directories.
The result has been that the vast majority of these low-quality directories have either disappeared or are abandoned, waiting for their domain to expire.
However, both then and now, there have always been relevant and specific online directories for White Hat SEO link building; the thing is that they require more work and information than low-quality directories.
In the past, businesses typically enrolled in the yellow pages, which were printed directories for businesses. However, contemporary users, when seeking a product or service, tend to rely on search engines to locate nearby businesses.
Consequently, it becomes crucial for us to include our company in authoritative directories to secure backlinks, enhance search visibility and reach, and achieve elevated positions in search engine rankings.
Below, we will see some tips that should be followed when registering a
business in online directories:
1. Always choose directories that are relevant to the sector and target audience of the company.
2. Check that the directory has a high domain authority (DA) before entering data.
3. Try to fill out all the fields requested by the directory when registering the company. Some directories only ask for details like name, address, or phone number. Simultaneously, some incorporate images, client feedback, and evaluations. Generally, the better the directory, the more information it will have available and, therefore, the more information you will have to provide when registering.
4. It is important to be consistent with the details provided to the different directories about our company. Both the name, address, and telephone number must always be the same, or search engines will need to know what your real data is.
4. Contact bloggers and editors via email
Any link building strategy that is based on White Hat SEO tactics requires an email dissemination strategy for the creation of links in the main publications of the sector that our company occupies.
Achieving this goal involves acquiring the skill of identifying potential opportunities for link building. This entails locating individuals or publications that have the potential to provide links to our content.
The current most straightforward method for accomplishing this is conducting a Google search using the primary keyword associated with our website.
We then copy the URL of the main search results and take it to our link analysis tool in order to find domains that link to them, and that may be interested in linking to us as well.
In this Ahrefs example, we would only have to open the “Target Links” tab to check the location of the competitor’s link, as well as where and how they included it.
Once we have located the prospects we are interested in for link creation, we must look for their email address and communicate directly with them through a personalized email.
I leave an example of a template for the email:
“Hello [Name], While I was looking for information on [topic], I saw your article [title of publication + link], and I found it very interesting.
Very good material, especially the part in which you talk about [a part of the publication], has been very useful to me.
I recently published a new article about [post title and URL related to your post] that I think could be a good addition to your page.
Thank you for your attention and best regards,
[Your name]”
5. Comment on relevant blog posts
Another old-school strategy that seemed to have been forgotten but is coming back with a little twist is comments on posts from other blogs.
Before, it was enough to find any blog that allowed comments with links and make a generic comment without any value but including the link. This practice fell into disuse as Google updated its algorithm so that the vast majority of these links were considered spam.
However, if certain criteria are met, blog comments are still an excellent source of quality links.
To begin with, they must be relevant websites in your sector; no commenting on any blog, no matter how much authority it has. Furthermore, it is important that the comment does not seem forced but must be meaningful and, if possible, capable of building good relationships with the author of the publication.
To achieve this, we can:
1. Praise the author and his contents.
2. Provide a different perspective on the topic discussed in the article.
3. Provide additional resources that can enhance the quality of the publication.
4. Initiate discussions by posing questions or expressing viewpoints related to the author’s post.
Besides the benefits of link building, engaging in blog comments serves as an effective method for cultivating connections with fellow bloggers, authors, and editors..
6. Generate links on resource pages
One of the most important strategies for building backlinks in 2024 is to find and communicate with resource pages in order to offer our publications a valuable addition to that page.
The first thing we need to know is that resource pages are pages within a website that link to pieces of content that they consider useful on a particular topic. Our goal is to offer you content that becomes the main reference resource for obtaining information on a topic.
To add our Link to a resource page, the first thing we need to do is focus on locating resource pages that fit our criteria. This can be done by entering the following search terms into Google:
[Your keyword] inurl: links
[Your keyword] “useful resources”
[Your keyword] “useful links”
[Your keyword] inurl: resources
[Your keyword] intitle: links
[Your keyword] “best resources ”
[Your keyword] “best sites”
[Your keyword] “places to learn”
[Your keyword] “best blogs”
[Your keyword] “other resources”
Below, we will see an example of a blog that focuses on cooking recipes in which we search for some of the main resource pages in its sector using Google Search:
Below, we will review l resource pages systematically to determine their suitability for acquiring backlinks.
Analyze each page separately to assess its potential value. When considering whether to add our publications to a website or resource page, it is crucial to consider not only its relevance to our site but also to verify the authority and credibility of the resource page.Website.
If the website meets our expectations, the next step is to contact the editors of the resource page in order to request that they add our article to their page.
For this, I usually use the following template:
“Hello [Name],
I just wanted to reach out and let you know that your website is a great resource on [topic]: [Link to resource page]. The assistance provided has proven invaluable in my professional endeavors.
Just recently, I authored a comprehensive guide centered around [topic], delving into [elaborate on the content of your resource]. I believe this resource could seamlessly enhance the content featured on your page.
I leave you the Link in case you want to take a look: [Link to my article]
Have a good day,
[My name]”
7. Look for missing or broken links from competitors
Every website, no matter how high its authority or how much it is controlled, ends up having broken or lost links for one reason or another.
During post updates, the author might unintentionally eliminate a link, or the linked page could be deleted.
This is where broken link building emerges as a widely favored approach within link building strategies.
Its main advantage is that you will not be asking them to include your links, but you will actually be helping the recipient to fix the links that do not work on their website.
To do this, we must find relevant pages in our sector that can be linked to our resources. We first check to see if they have broken outbound links, and if there are, we will contact them to ask them to update their broken Link by pointing to a source of ours that covers the same topic.
Below, I share a template to request the change of broken links:
Subject: There is a problem with [your site name]
“Hello [Name],
I was looking for information on [topic] when I found your post at “[post title + link]”.
Observing the website, I couldn’t overlook the fact that certain hyperlinks appeared to be malfunctioning:
[Issue with link 1]
[Problem with link 2] Recently, I shared content related to [topic], which I believe could serve as a suitable substitute for the problematic [broken Link] found on [page with broken links]. Trusting it proves beneficial for you. Appreciate your attention and best regards,
[Your name]”
8. Turn your brand mentions into backlinks
Another link building strategy that is often ignored is converting unlinked brand mentions to backlinks.
Unfortunately, when someone mentions our brand in a post, they don’t always link to us. However, we can encourage them to do so to convert their unlinked brand mentions into backlinks and thus give more value to the recipient’s post.
To find these unlinked brand mentions, you need to use Google’s alert system or some other social listening tool. With them, we can track who and where they mention our brand and then use those brand mentions as an opportunity to obtain new links and build relationships with other professionals in our sector.
9. Participate as a guest on podcasts
Today, a few do need to learn the value of creating a podcast. Generating original content demands significant time and dedication.
That is why most websites prefer to avoid getting involved in podcasts despite the value it brings.
However, there is a way to save yourself the work and still take advantage of a podcast; we will simply have to create an outline of the topic in question and talk to the host of a podcast about it so that they can include us as guests on their podcast in exchange for a backlink.
It may be a little confusing at first, but seeing how popular podcasts are becoming these days, it would be a shame to stop taking advantage of them.
10. Enter the lists of the best companies
Surely, you have seen publications like “20 Best SEO Positioning Companies” before.
This type of publication is known as an expert summary or top list, in which information on a particular topic is compiled from various professionals in the sector.
These publications almost always provide a link to the website of each web page that is cited, which makes them an excellent source of links since both the editor and the users will appreciate the inclusion of our Link if it is really interesting for the topic, which is discussed on the page.
To find the most relevant lists or summaries of experts for our website, the best option is usually to use certain search codes in Google that we will see below:
1. [Your keyword] intitle: “weekly summary”
2. [Your keyword] intitle: “summary”
3. [Your keyword] inurl: summary
11. Get your infographics linked
This is one of my favourite link building strategies, and the use of infographics or other visual assets can make our website acquire a diffusion rarely seen before.
Infographics are very easy to share and usually provide large amounts of information clearly and comfortably, which is why other websites are expected to use our infographics on social networks or their websites.
As we see, not only does it touch on a current topic, but it is also attractive and easy to share, hence its success.
We should focus on being linked as a source, which only sometimes happens.
To locate our infographics that have been shared without adding us as a source, we will perform a reverse image search on Google Images to locate URLs that use the image or graphic that we have created.
If they have not linked to us, we will only have to contact them via email and ask them to add a link to the original resource, which, of course, will be our page. In most cases, the editors will be participatory since they will offer to complement the information they share.
12. Leverage question-and-answer platforms
First of all, clarify that we are not referring to FAQs, which are internal pages of some websites where previously defined questions and answers are asked.
We are talking about question-and-answer platforms such as Quora or Reddit, where a user creates a question, and other users respond and clarify the issuer’s doubts.
To take advantage of this feature, we must interact with relevant community members and questions and ensure our answers are helpful. The essential aspect of forming top-tier links lies in abstaining from indiscriminately inserting links; instead, prioritize disseminating pertinent content that directly addresses the user’s inquiry.
That is why our Link must be useful for solving the problem, or else it is likely that we will end up being banned from the platform in question.
13. Stay active on social media
Social networks are today essential in any link building strategy in 2024 worth its salt.
We can spread our content to a larger target audience thanks to social networks, increasing general visibility and improving our link profile.
For example, I maintain the company’s account on social networks. As we can see below, a backlink is included in the same publication text.
Be careful; being active on social networks is not limited to publishing new content constantly. We must engage with users who interact with our posts and be attentive to respond to their comments or questions regularly.
14. Combine your public relations with your link building strategy
If we want to create quality links, only some methods are as effective as when link building and public relations strategies are combined.
If handled well, this strategy is capable of providing a significant amount of editorial links, which always have high authority. We will carry out this through press releases or other publications as long as they are found in the media.
To achieve this, it is necessary to contact influential journalists and bloggers in your niche to convince them to cover our story and, in the process, talk about our brand, products, and services.
15. Pay close attention to HARO
To finish, I want to talk about a tool that has been fully operational for a couple of years with English-speaking content but has not made its way into Spanish until now.
HARO is a platform that connects journalists looking for quality information to include in their content sources with experience in the topic they will cover.
In other words, HARO allows us to help reporters when they write news about topics that they do not fully control, providing them with useful data for their articles.
The operation is effortless: the journalist raises a topic, and anyone who wants can provide an answer.
If the journalist in question believes our response can be useful, he will include our quote in his article and provide us with a link to our source.
What type of backlinks should we avoid to avoid penalties?
We have already seen the 15 link building strategies for 2024. However, this article could not be complete if we do not stop to talk about those practices known as Black Hat SEO, which usually end up with severe penalties from search engines.
It could be said that Black Hat SEO link building is the fastest path but, at the same time, the one that is most full of dangers. Suppose Google detects spammy link building techniques on our website. In that case, we will face considerable penalties for our search engine rankings.
Therefore, below, we will see everything to avoid when creating backlinks on other websites:
1. Excessive link exchanges.
2. Paid links.
3. Exact match anchor text.
4. Keyword-rich anchor text.
5. Spam blog comments for link building.
6. Link Farms are clusters of websites created solely to construct links.
7. Private blog networks (PBNs) serve as a method for building links.
8. Links in low-quality directories.
9. Links on pirated websites.
10. Links built using automated services.
11. Too much link density in the sidebar.
In order to avoid penalties from Google, we should always follow Google’s webmaster guidelines and have a link profile that is as clean as possible.
We should also consider disavowing harmful links from time to time through the Google Search Console panel.
How can you gauge your link building initiative’s return on investment (ROI)?
At this point in the guide, everyone should know the importance of a good link building strategy and how to acquire quality links for our website.
However, I often come across marketers who need to learn how to track the results of their link building strategies, so they wonder if it’s worth it. To evaluate the effectiveness of our link building campaign, we must know how to measure the ROI or return on investment.
Below, we will see some tips that can help us when tracking and measuring the ROI of our link building strategies:
1. Perform backlink analysis.
2. Monitor the number of brand mentions and social actions towards our website.
3. Referral traffic tracking.
4. Monitor changes in search rankings and organic traffic over some time.
Tools for Link Building
In the realm of link building, tools play a pivotal role. We can capitalize on various benefits by leveraging these resources, including heightened search rankings and amplified organic traffic toward our website. Still, it also gives much more exposure to our brand.
The problem is that implementing the link building strategies that we have seen here previously requires much effort and can take much time.
This is where SEO tools come into action that allow us to automate our processes and all tasks related to link building. Thanks to these tools, we can save a lot of time, and they will also improve the effectiveness of our strategies.
Below, we will see some of the link building tools that give the best results and their different functions:
1. Backlink analysis tools like Ahrefs, Semrush, or Moz’s Link Explorer.
2. Content distribution platforms such as YouTube, Instagram, LinkedIn or Facebook.
3. Email marketing automation tools like Zoho, Mailchimp, and Hubspot.
Frequently asked questions
What is Link Building?
Link building serves as an SEO strategy aimed at elevating search rankings and driving heightened organic traffic to your website.
What are theadvantages of Link Building?
Principally, the merit lies in high-caliber backlinks signaling to Google the provision of valuable and trustworthy information on the page. This causes Google to rank the page better in the SERPs and, therefore, helps improve its search rankings.
But that’s not all; link building also helps in brand building, increasing referral traffic, creating new business relationships… and, of course, increasing the number of potential target clients and giving us greater sales opportunities.
What are Link Building strategies?
Link building strategies are proven methods capable of helping to obtain backlinks for our website in order to improve domain authority and its ranking in search engines.
What types of links exist?
In most cases, links are classified as dofollow links or nofollow links. Dofollow links communicate to Google that our page is a reliable source of information and help improve its search ranking. In contrast, nofollow links do not convey authority to the linked resource, so their usefulness is considerably reduced.
What are the essential components of a successful link building strategy?
Undoubtedly, relevance and authority emerge as pivotal factors in any effective link building approach. This is why we must ensure that the pages linking to our website are highly authoritative and relevant to our commercial sector.
Additionally, the anchor text in which the Link is placed must be relevant to the linked page’s content.
Is link building still effective?
No doubt, using link building strategies helps improve our search rankings.
The higher the quantity of pertinent and credible sources linking to our website, the more likely Google is to rank the page prominently in search results.
Of course, it is important to ensure that you do not use any link building strategies related to Black Hat SEO, such as buying links or excessive backlink exchanges. Otherwise, Google could penalize us for building links unnaturally and consequently further damage our website’s search performance.
What are the best tools for link building?
Tools capable of assisting in link building include:
1. Semrush
2. Ahrefs
3. Google Alerts
4. Moz Link Explorer
Is Link building illegal?
As per Google’s guidelines, generating links with the intention of manipulating a website’s ranking in search results may be deemed a violation.
Conclusion
In conclusion, this guide outlines the most potent link building tactics for 2024.The more links directed to our website, the higher the likelihood of Google ranking the page in search results.
I hope it has been useful to you, and if you have any questions, I will gladly assist you.
