We already know that in the SEO business, we must be constantly updated with everything that happens. Every so often, new techniques and methods appear supported by new tools, and changes occur, sometimes significant, in the algorithms of the main search engines like Google. As a result, they explain in SocialSoraya that the circumstances of this changing environment lead to the emergence of SEO myths and entirely wrong ideas.
1. PageRank is everything
It needs to have more weight in the search for local news in real-time.
2. PageRank is useless or irrelevant
PageRank is unreliable, and having a higher Pagerank on a page is only sometimes synonymous with being better positioned in Google. This is used to scan more frequently. If a page has a PageRank of 6, Google considers it more important than another with a PageRank of 0 and crawls it more regularly, even several times a day. In contrast, the other was crawled perhaps every month…
With the modification of the Google algorithm known as Caffeine, Google began to crawl all websites much more, and even in Google Webmaster Tools, you can tell Google how often you want it to crawl your website (although that does not guarantee it will do so).
Even so, it is still an indicator of particular relevance within SEO.
3. Adding the entire page to Google and Bing helps
The aggregation of all of them will improve and improve the situation. What matters is the internal structure of the pages.
4. Meta Keywords help rankings
The meta description is helpful for the information that Google will display about the web page. The use of synonyms and combinations of keywords in web content does have an essential effect on SEO.
5. Duplicate content leads to bans
It does not cause them, but it does affect the “status” of a page. Google wants to serve unique results.
6. Nofollowing improves PageRank distribution
A Google algorithm update changed how rel=nofollow operates and now evaporates the amount of PageRank that doesn’t pass through nofollowed links.
7. All links have the same weight
Nowadays, factors such as the link’s position on the page, relevance, font size, color, etc. are essential. The footer’s links are not the same weight as those at the top or within the main text.
8. HTML validation affects SEO
It is not entirely true; minor errors will not negatively affect SEO, although if the search engine encounters problems extracting the text from the website, it will be negative.
9. Linking all pages to all pages is positive
It is essential to know how to highlight and expose the important pages within your website, following criteria of usability, accessibility, etc., that finally resemble a tree structurally.
10. Low-quality links hurt SEO
Abusive artificial manipulation is what can cause Google to penalize an SEO strategy.
Conclusion
In conclusion, navigating the complex landscape of SEO requires a nuanced understanding that goes beyond common myths and misconceptions. While concepts like PageRank, meta keywords, and link distribution have evolved in significance over time, it’s crucial to adapt strategies in line with the dynamic algorithms of search engines like Google.
Recognizing that SEO is a multifaceted endeavor where quality content, proper structuring, and ethical link building play pivotal roles is imperative. By dispelling these myths and embracing a holistic approach informed by current best practices, businesses can effectively optimize their online presence and stay ahead in the ever-changing digital ecosystem.
