What is Digital PR (digital public relations)? Digital PR involves employing public relations strategies to secure backlinks that bolster your SEO efforts. This entails producing exceptional content and pitching it to journalists and pertinent publications to persuade them to cover your material and link back to it. The success of
In general, in a web project we can have all these types of URLs. To start working with a website’s URLs, it is necessary to know how to obtain and classify them correctly. A good start is usually through crawlers and other existing programs, some of which are free to
Subdomains may sound complicated to those who need to become more familiar with technology and the web. However, they are a handy and practical tool for those who want to create a website and organize its content efficiently. A subdomain delineates a segment of the primary domain designated for hosting
In the digital age we live in, organic traffic is a term that has become increasingly relevant for companies looking to have an online presence. Organic traffic denotes the volume of website visits garnered via unpaid search outcomes from search engines like Google, Bing, and others. Unlike paid traffic, organic
In the digital age we live in, web traffic is one of the keys to the success of any website. Direct traffic is one of the types of traffic that can reach your website, and it is very important to know and understand it. In simple terms, direct traffic refers
Widgets are small applications found on a mobile device’s home screen or in a computer’s toolbar. These elements offer users a series of useful functionalities and services, allowing them to quickly access relevant information and execute various tasks without opening full applications. On this occasion, we will delve into the
The escalating worry about online security among internet users has led to the emergence of tools such as the White List. White Listing, also known as whitelisting, is a security technique that allows users to filter Internet traffic by only allowing access to previously authorized websites and online services. In
Have you ever wondered why Google finds the information you are looking for the first time with just three words? This is the Search Intent. Search engines understand your search intention perfectly, providing the necessary information so that the result is entirely satisfactory. Therefore, it is essential to consider your
We can differentiate keywords based on parameters such as the user’s intention when performing the relevant search or the length and volume of searches. Here are the different types of keywords: According to user intent Depending on their proximity or distance from the purchase decision, they correspond to the different
Knowing our positioning in the market and the place we occupy for the competition is a fundamental starting point for proposing our marketing strategies. We may have thousands of ideas and opportunities to exploit. Still, if we don’t know what the competition is doing, our market share may suffer despite
