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Everything Google knows about you

Everything Google knows about you

I don’t know if you’ve ever stopped to consider all the information Google has been collecting about your profile over the years. These are some of the aspects included in the ESET infographic for international dissemination. I’ll try to discuss all the data entry tools that Google can connect if

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Google My Business

Google My Business: What is it, and how does it work?

Nowadays, Google My Business listings play a significant role in businesses’ online presence with a local or physical office. To understand what Google’s GMB results are based on, we must know that it has a different focus than the common organic results in SEO Positioning. If, for example, someone searches

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How do search engines work?

How do search engines work?

In this guide, we will explore how search engines work, including their internal processes, and discuss their crawling and indexing mechanisms to determine the best path for our SEO positioning strategy. Search engines scan countless web pages with their web crawlers, commonly called search robots or spiders. Every search engine

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Google EAT

Google EAT: What is it and it’s important for SEO

EAT is an acronym for a concept created by Google in 2015: expertise, authority, and trustworthiness. This concept was created to verify the quality of content on “your life, your money” pages, or YLYM, as they are commonly known. This type of website contains mainly medical, legal, and financial information

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Types of URLs

Types of URLs in a web architecture

In general, in a web project we can have all these types of URLs. To start working with a website’s URLs, it is necessary to know how to obtain and classify them correctly. A good start is usually through crawlers and other existing programs, some of which are free to

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