I don’t know if you’ve ever stopped to consider all the information Google has been collecting about your profile over the years. These are some of the aspects included in the ESET infographic for international dissemination. I’ll try to discuss all the data entry tools that Google can connect if
Link building has always been the cornerstone of SEO positioning, and you cannot obtain a good ranking in Google without having quality backlinks from websites with high authority. However, it is not always easy to generate the right kind of links quickly and effectively, and it is even more complicated
The world of digital marketing is full of challenges and constant changes, and one of the most common problems faced by SEO professionals and website owners is the decline in organic traffic. If you have found yourself in this situation, you are not alone. The question “Why is my SEO
In today’s article, we will stop to define and analyze everything related to structured data and how they can help us improve our SEO positioning. What is structured data? When we talk about structured data, we must know that it is a series of standardized tags or markups that provide
As SEO specialists, we know that this practice requires the deep knowledge of experts and their time, efforts and strategies, so it is hardly obvious that it is a costly and complex job. However, anyone who has enjoyed the benefits of excellent search engine positioning knows that Search Engine Optimization
Nowadays, Google My Business listings play a significant role in businesses’ online presence with a local or physical office. To understand what Google’s GMB results are based on, we must know that it has a different focus than the common organic results in SEO Positioning. If, for example, someone searches
The first step in any digital marketing campaign is to appropriately choose our objectives for the SEO positioning we want to achieve. Just as with any long-term strategy, knowing your objectives in advance allows you to focus on what matters, saving time, money, and stress. A good SEO campaign should
There is a heated debate about highlighting the differences between SEO and SEM, mainly due to the differences in their concepts. Since its definition and creation in 2001, the distinction between SEO and SEM has been clear. SEO (Search Engine Optimization) was a component of SEM (Search Engine Marketing), which
In this guide, we will explore how search engines work, including their internal processes, and discuss their crawling and indexing mechanisms to determine the best path for our SEO positioning strategy. Search engines scan countless web pages with their web crawlers, commonly called search robots or spiders. Every search engine
All search engines tend to update their algorithms continuously, although Google takes the lead with small daily changes. With the rise of Google Voice Searches, these updates are increasingly geared towards understanding natural language queries more effectively. However, they rarely cause significant fluctuations in ranking unless it is a major
