SEO

Black Hat SEO strategies

Avoid using the following Black Hat SEO strategies

As SEO specialists, we know that this practice requires the deep knowledge of experts and their time, efforts and strategies, so it is hardly obvious that it is a costly and complex job. However, anyone who has enjoyed the benefits of excellent search engine positioning knows that Search Engine Optimization

Read More
objectives for an SEO campaign

Defining objectives for an SEO campaign

The first step in any digital marketing campaign is to appropriately choose our objectives for the SEO positioning we want to achieve. Just as with any long-term strategy, knowing your objectives in advance allows you to focus on what matters, saving time, money, and stress. A good SEO campaign should

Read More
Differences between SEO and SEM

Differences between SEO and SEM

There is a heated debate about highlighting the differences between SEO and SEM, mainly due to the differences in their concepts. Since its definition and creation in 2001, the distinction between SEO and SEM has been clear. SEO (Search Engine Optimization) was a component of SEM (Search Engine Marketing), which

Read More
Google Voice Searches

Google Voice Searches, the Future of SEO Positioning

All search engines tend to update their algorithms continuously, although Google takes the lead with small daily changes. With the rise of Google Voice Searches, these updates are increasingly geared towards understanding natural language queries more effectively. However, they rarely cause significant fluctuations in ranking unless it is a major

Read More
LSI keywords

Keyword variations: what is an LSI?

Do you want your content to appear in the first three Google search engine results? If so, you must learn to focus on SEO strategies that can bring you the best results in the medium and long term and know which best tools to search for keywords could help you

Read More