Hotlinko Team

LSI keywords

Keyword variations: what is an LSI?

Do you want your content to appear in the first three Google search engine results? If so, you must learn to focus on SEO strategies that can bring you the best results in the medium and long term and know which best tools to search for keywords could help you

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Google EAT

Google EAT: What is it and it’s important for SEO

EAT is an acronym for a concept created by Google in 2015: expertise, authority, and trustworthiness. This concept was created to verify the quality of content on “your life, your money” pages, or YLYM, as they are commonly known. This type of website contains mainly medical, legal, and financial information

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SEO for YouTube Videos

YouTube on Google: SEO for YouTube Videos

The YouTube video platform continues to grow, with more users accessing its video content online. This has opened a new door in the world of digital marketing since the potential value of videos in reaching our audience cannot be compared with any other Inbound Marketing strategy. However, even if this

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Types of URLs

Types of URLs in a web architecture

In general, in a web project we can have all these types of URLs. To start working with a website’s URLs, it is necessary to know how to obtain and classify them correctly. A good start is usually through crawlers and other existing programs, some of which are free to

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What is a Subdomain?

What is a Subdomain? What is it for?

Subdomains may sound complicated to those who need to become more familiar with technology and the web. However, they are a handy and practical tool for those who want to create a website and organize its content efficiently. A subdomain delineates a segment of the primary domain designated for hosting

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