Digital Marketing

Everything Google knows about you

Everything Google knows about you

I don’t know if you’ve ever stopped to consider all the information Google has been collecting about your profile over the years. These are some of the aspects included in the ESET infographic for international dissemination. I’ll try to discuss all the data entry tools that Google can connect if

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Differences between SEO and SEM

Differences between SEO and SEM

There is a heated debate about highlighting the differences between SEO and SEM, mainly due to the differences in their concepts. Since its definition and creation in 2001, the distinction between SEO and SEM has been clear. SEO (Search Engine Optimization) was a component of SEM (Search Engine Marketing), which

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Google Ads Competitor Analysis

Google Ads Competitor Analysis: Essential Information You Should Know

Within the fiercely competitive digital marketing realm, Google Ads emerges as a vital instrument for enterprises aiming to advertise their offerings on the Internet. With millions of advertisers competing for users’ attention, understanding and analyzing the competition is essential to developing effective strategies and maximizing campaign performance. In this article,

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