The YouTube video platform continues to grow, with more users accessing its video content online. This has opened a new door in the world of digital marketing since the potential value of videos in reaching our audience cannot be compared with any other Inbound Marketing strategy. However, even if this
What is Digital PR (digital public relations)? Digital PR involves employing public relations strategies to secure backlinks that bolster your SEO efforts. This entails producing exceptional content and pitching it to journalists and pertinent publications to persuade them to cover your material and link back to it. The success of
A Snippet represents a concise segment of text showcased within Google search outcomes. Its purpose is to promptly and effectively present users with pertinent and beneficial information. Snippets can include a brief description of a web page’s content, a list of features or benefits, or even a direct answer to
In the realm of digital platforms, a website’s prominence in search engine results holds the utmost significance. Employing White Hat SEO involves employing ethical and lawful methods to enhance a website’s ranking. Diverging from Black Hat SEO tactics, which rely on deceitful and unscrupulous means, White Hat SEO prioritizes developing
SEO is one of the most important strategies for any company that wants to stand out in the digital market. We must have tools to automate certain processes and save time on repetitive tasks to achieve good positioning in search engines. One of these tools is Zapier, an automation platform
Are you in search of an SEO consultant? Have you ever pondered over the techniques utilized by certain websites to secure the top position in Google search outcomes? The answer is in SEO, and an SEO consultant is a professional specializing in optimizing your online presence and improving your positioning
We can differentiate keywords based on parameters such as the user’s intention when performing the relevant search or the length and volume of searches. Here are the different types of keywords: According to user intent Depending on their proximity or distance from the purchase decision, they correspond to the different
Search engine extensions are tools, like small programs, that expand the functions of the search engine intending to facilitate the tasks we perform with it, in this case, the functions related to SEO. Below, we give a small summary of those best SEO plugins we consider essential daily. Mozbar The
A vital part of the work of every SEO consultant is to knowing how to find, control, and use keywords that align with the project’s objectives in a profitable way for the business. Although it may seem like a simple act with three verbs, the daily reality of SEOs is
A couple of months ago, State of Search published this infographic about the battle between search engine optimization and Pay-per-click. Which is better? Which is more effective? Indeed, there are very different opinions on these aspects. For example, I would use both in a strategy with a budget allocated for
