Digital Marketing

Everything Google knows about you

Everything Google knows about you

I don’t know if you’ve ever stopped to consider all the information Google has been collecting about your profile over the years. These are some of the aspects included in the ESET infographic for international dissemination. I’ll try to discuss all the data entry tools that Google can connect if

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Differences between SEO and SEM

Differences between SEO and SEM

There is a heated debate about highlighting the differences between SEO and SEM, mainly due to the differences in their concepts. Since its definition and creation in 2001, the distinction between SEO and SEM has been clear. SEO (Search Engine Optimization) was a component of SEM (Search Engine Marketing), which

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What is Whitepaper?

What is Whitepaper? What is it for?

Currently, the term whitepaper has become a fundamental concept within the business and technological world. But what exactly is a whitepaper? What is it for? If you’ve ever pondered such a question, then you’ve arrived at the appropriate destination. A whitepaper is a technical document that aims to explain in

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What is White Listing?

What is White Listing? What is it for?

The escalating worry about online security among internet users has led to the emergence of tools such as the White List. White Listing, also known as whitelisting, is a security technique that allows users to filter Internet traffic by only allowing access to previously authorized websites and online services. In

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