The world of digital marketing is full of challenges and constant changes, and one of the most common problems faced by SEO professionals and website owners is the decline in organic traffic. If you have found yourself in this situation, you are not alone. The question “Why is my SEO
The first step in any digital marketing campaign is to appropriately choose our objectives for the SEO positioning we want to achieve. Just as with any long-term strategy, knowing your objectives in advance allows you to focus on what matters, saving time, money, and stress. A good SEO campaign should
There is a heated debate about highlighting the differences between SEO and SEM, mainly due to the differences in their concepts. Since its definition and creation in 2001, the distinction between SEO and SEM has been clear. SEO (Search Engine Optimization) was a component of SEM (Search Engine Marketing), which
All search engines tend to update their algorithms continuously, although Google takes the lead with small daily changes. With the rise of Google Voice Searches, these updates are increasingly geared towards understanding natural language queries more effectively. However, they rarely cause significant fluctuations in ranking unless it is a major
Do you want your content to appear in the first three Google search engine results? If so, you must learn to focus on SEO strategies that can bring you the best results in the medium and long term and know which best tools to search for keywords could help you
Are you an IT professional or a website owner and want to get your website in the right SEO position? Believe us, you can do it! It’s easier than you think; you just have to keep in mind a few basic conditions. Follow us! The importance of positioning factors For
In the realm of digital platforms, a website’s prominence in search engine results holds the utmost significance. Employing White Hat SEO involves employing ethical and lawful methods to enhance a website’s ranking. Diverging from Black Hat SEO tactics, which rely on deceitful and unscrupulous means, White Hat SEO prioritizes developing
A couple of months ago, State of Search published this infographic about the battle between search engine optimization and Pay-per-click. Which is better? Which is more effective? Indeed, there are very different opinions on these aspects. For example, I would use both in a strategy with a budget allocated for
Let’s look at some issues to take into account when it comes to SEO ranking monitoring: Free or paid Especially when starting in SEO, you look for free ranking monitoring tools. There are some interesting ones, but when you dedicate yourself professionally to this, they fall somewhat short. I help
Search engine optimization helps generate sales and improve the overall presence of businesses in the online world. It’s important to note that SEO doesn’t always come at a low cost. In contrast, the average price for quality SEO services can reach $7,000 per month. Startup businesses can’t afford to spend
