Have you ever wondered why Google finds the information you are looking for the first time with just three words? This is the Search Intent. Search engines understand your search intention perfectly, providing the necessary information so that the result is entirely satisfactory. Therefore, it is essential to consider your
We can differentiate keywords based on parameters such as the user’s intention when performing the relevant search or the length and volume of searches. Here are the different types of keywords: According to user intent Depending on their proximity or distance from the purchase decision, they correspond to the different
Search engine extensions are tools, like small programs, that expand the functions of the search engine intending to facilitate the tasks we perform with it, in this case, the functions related to SEO. Below, we give a small summary of those best SEO plugins we consider essential daily. Mozbar The
A vital part of the work of every SEO consultant is to knowing how to find, control, and use keywords that align with the project’s objectives in a profitable way for the business. Although it may seem like a simple act with three verbs, the daily reality of SEOs is
A couple of months ago, State of Search published this infographic about the battle between search engine optimization and Pay-per-click. Which is better? Which is more effective? Indeed, there are very different opinions on these aspects. For example, I would use both in a strategy with a budget allocated for
Let’s look at some issues to take into account when it comes to SEO ranking monitoring: Free or paid Especially when starting in SEO, you look for free ranking monitoring tools. There are some interesting ones, but when you dedicate yourself professionally to this, they fall somewhat short. I help
Can you imagine customizing your browser to make it more optimal and intuitive for SEO? Google Chrome has a wide variety of extensions that allow you to customize your browser to be more efficient in your work. Among these extensions, we bring you the ones that, at Hotlinko Ltd, we
We already know that in the SEO business, we must be constantly updated with everything that happens. Every so often, new techniques and methods appear supported by new tools, and changes occur, sometimes significant, in the algorithms of the main search engines like Google. As a result, they explain in
Within the fiercely competitive digital marketing realm, Google Ads emerges as a vital instrument for enterprises aiming to advertise their offerings on the Internet. With millions of advertisers competing for users’ attention, understanding and analyzing the competition is essential to developing effective strategies and maximizing campaign performance. In this article,
Freelance SEO entails an online marketing approach concentrated on enhancing a website’s placement within search engine results. The primary objective is to enhance visibility and drive organic traffic to the site, thereby creating more significant business prospects. A Freelance SEO is in charge of analyzing the website, identifying opportunities for
