We will tell you straight. The email marketing trends that will increase your conversions in 2024 are about to be revealed.
Were you aware that investing in promotional emails has the potential to yield a return of $36 for every dollar spent?
Few, if any, other digital marketing channels can offer you an average ROI like what email marketing offers you right now.
Next year, this marketing automation will challenge all the limits of convention.
And you must master it if you have decided to increase your sales during the coming months.
“EMAIL MARKETING IS DEAD”
You probably heard that phrase more than once during 2023.
But that is a complete fallacy! And today, we want to show you, with data and science, why.
The data doesn’t lie. Email marketing revenue was estimated to be over $10 billion this year.
Although that figure will be even more astronomical in 2024.
Global Email Marketing revenue is expected to surpass $12 billion next year and $17 billion in 2027.
Email marketing remains a highly lucrative and potent tool for:
- Prioritize relationships with consumers rather than simple commercial transactions.
- Cultivate lasting and genuine relationships with clients.
- Close more sales.
- Enhance the post-customer journey for businesses, particularly those with a customer-focused ethos.
Sending promotional emails can positively influence your marketing results.
Knowing all this data is vital to get the most out of the Email Marketing trends that will reign in 2024.
Are you prepared to master and adapt them to your businesses or ventures?
3 EMAIL MARKETING TRENDS TO SELL MORE IN 2024
These three Email Marketing trends will help you sell more in 2024. Make sure you master them and get the most out of them:
1. UGC in promotional emails
User Generated Content (UGC) is very effective for:
- Build trust.
- Show a higher degree of brand authenticity.
- Increase consumer commitment to brands.
Have you ever bought something, taken a photo, and uploaded it to an Instagram story with its respective mention of the brand?
That content qualified as UGC because it was not generated by the brand internally but by a user. Do you understand the difference?
Any user-generated content qualifies as UGG, from a testimonial to an image, review, or video shared on social networks.
In the context of Email Marketing, the trend for 2024 will be to include these pieces in emails authentically and naturally.
Why will this trend gain so much strength?
The most concise answer we can give you is this: consumers need to be more convinced and reticent about traditional marketing strategies.
They’re also bored of consuming the same promotional content from their inbox.
They no longer want to see content that doesn’t resonate with their current interests or doesn’t click with them on a closer, more accurate level.
This will translate into less self-generated content by brands and more user-generated content.
This trend is already deeply rooted in the social media ecosystem. But this year, we will experience a brutal boom in the Email Marketing environment.
Social proof and its role in Email Marketing of the future
Suppose you want to polish or modify your strategies to make the most of these Email Marketing trends. In that case, we invite you to familiarize yourself with these two words: SOCIAL PROOF.
Get ready to receive endless promotional emails in the year ahead with a maximum focus on social proof.
Customer reviews, testimonials, and experiences using or consuming products or services will be vital to persuade and sell more in 2024 through Email Marketing.
That would make much logic, considering that this social validation generates more trust and security in potential clients and encourages them to make the desired conversion.
As if that were not enough, social proof adds excellent authenticity to your email campaigns.
Do this simple exercise:
Let’s say you’re a host on Airbnb, and you decide to promote your spectacular beach house via email.
Which of the following emails do you think would be most persuasive to your potential guests?:
“I have the most comfortable, modern, luxurious and exclusive beach house in all of Acapulco. I guarantee you that no other summer house is capable of overshadowing the majesty of Villa Paraíso.” (Signature: Malcolm Smith—Owner/host).
“Incredible vacation experience at Villa Paraíso! The breathtaking beachfront setting, opulent accommodations, and unparalleled hospitality combine to create an unforgettable experience. Enjoying the sunrises and sunsets from the private terrace was simply magical. I will definitely return to this coastal paradise!” (Signature: Roberto Rincones —guest).
That brief review would have a higher conversion rate than the promotion the beach house owner generated because it is more authentic and provides greater security and trust.
According to research by Search Logistics, “90% of consumers consider that authenticity significantly impacts their decisions when choosing the brands they like and support.”
The Search Logistics study also revealed that “75% of people find UGC deeply impacts their purchasing decisions.”
However, there’s more than just that one piece of information you should commit to memory. Here we leave you other more impressive ones:
- UGC increases campaign conversion rates by 29% compared to those that do not include this type of content.
- A vast majority of businesses, approximately 87%, incorporate user-generated content (UGC) in various ways to present more genuine material to their audiences.
- This type of content is 35% more “memorable” than conventional content methods.
This fact is no laughing matter. User-generated content will be the main focus of one of the most powerful Email Marketing trends in 2024.
2. Emails with accelerated mobile pages
Emails will no longer be simple showcases to promote your products or services.
In 2024, they will be the ideal scenario for your audience to buy your solutions from that platform.
Without being redirected to your e-commerce, without friction, without intermediaries, and mistrust!
Get this: Every time you reduce friction and make it easier for a user, you increase the likelihood that they will complete your desired action—for example, a purchase.
Google developed this Accelerated Mobile Pages (AMP) technology to make emails more interactive and dynamic.
Emails based on static HTML are going to stay in 2024. But if you don’t want to stay in the past, you should start saying goodbye to them.
Next year, the focus will be on these types of Email Marketing trends that are 100% avant-garde and disruptive for both brands and their users.
Next year, redirect your potential clients to external pages from your promotional emails.
Instead, join this trend, innovate, and allow your subscribers to interact directly with your emails.
3. Numerical persuasion in email subjects
This will be another email marketing trend that will help you epically improve the opening rate of your emails in 2024.
Next year, you must master copywriting so that the subjects and texts of your emails translate into greater conversions for your brand.
How do I take the first step?
Maybe you could follow this beneficial advice from our founder: “Learn about email copywriting, for free, with ads.”
Yes, the same ads you receive in your email promotions inbox.
“The digital persuasion of the present and future is numerical. We need to leverage numbers to persuade and sell more.”
But it would be best to be more consistent with your actions and words.
If you write an email, audit it, and realize that you don’t even find it valuable or enjoyable, what makes you think your customers will want to open it and read it to the end?
On average, the email open rate is 30%. However, it doesn’t imply you ought to accept that figure. You could successfully surpass that percentage if you start perfecting your email copywriting techniques and leverage numerical perception.
Achieving that goal with your emails is not impossible!
You can do it, too, but your words must be absolutely persuasive!
Can you perfect your copywriting skills in 2024 to achieve better results and higher sales?
EMAIL MARKETING WILL ONLY BE PROMOTED IN 2024
Suppose you implement these email marketing trends in your campaigns. In that case, your digital sales will likely rebound or explode with tremendous force in 2024.
ClickFunnels founder Russell Brunson says, Thee money is in the mailing lists.” And that is correct.
Email marketing isn’t going anywhere. Don’t believe false promises!
It will only become more profitable next year, and its return on investment could become increasingly unbeatable.
Have you thought your sales takeoff could be just an email away?
We verified it on multiple occasions during 2023, and we are sure that in 2024, it will only offer us better results.
We hope you, too, monetize your emails again and again over the next year. Much success!
