A vital part of the work of every SEO consultant is to knowing how to find, control, and use keywords that align with the project’s objectives in a profitable way for the business. Although it may seem like a simple act with three verbs, the daily reality of SEOs is countless excels, formulas, automation, and, of course, planning the execution of that strategy obtained from the described process.
If it were done by hand, in an artisanal way, each consultant could only carry out one project without being efficient. Luckily, developers make our lives easier thanks to their powerful SEO tools. We have already seen some on the blog ( ahrefs, semrush, sistrix ). Today, I share this guide on SEOcrawl, an SEO software to help us manage the information we handle and turn it into something useful.
First of all, is SEOcrawl worth it?
There are numerous SEO tools that are worth it. Every good web positioning professional knows that in addition to testing the Google algorithm with their projects, a small but important routine should be to understand and learn how to make the most of the programs and tools that IT companies propose to SEOs.
Only tools that save us many hours of work are worth it. Using SEOcrawl does it.
In this post, we will analyze, with examples, SEOcrawl and the SEO software for SEOs.
The most important thing to know to what extent a tool is profitable or not for our SEO projects is to understand where its data comes from. In the case of SEOcrawl, it is Google Search Console. Its objective is to minimize the time invested in obtaining all the crucial metrics for our performance, which is always appreciated.
Its focus of action is growth opportunities in organic search. What does SEOcrawl offer us? We will discover everything it provides and how it improves Google’s tool – and I can tell you its price is worth it
What does SEOcrawl allow you to do?
In summary, SEOcrawl is an analysis tool focused on traffic, performance, and the detection of opportunities to capture keywords with organic potential. But it also has exciting functionalities for evaluating the strategies and keywords already planned in the SEO plan, which is why it is included among the most exciting SEO tools.
It even helps you focus the SEM strategy for capturing paid traffic if you know how to interpret each function.
As a day-to-day tool, it helps keep the fundamental SEO indicators under control for any project for any device.
In addition, for small projects or those just starting, managing the first 5,000 clicks does not require a paid subscription or even entering the credit card, so you will not have to set the alarm to unsubscribe if you disagree. Convince. Although with everything I’m going to show you, I’m sure that even if you’re starting, it seems like a more than justified price.
All data in one complete dashboard
Why do SEO professionals look for the definitive tool? We handle thousands of data and hundreds of indicators every day. Having a single control panel or SEO dashboard is an agile, visual, and comfortable way to comprehensively view how the project evolves and responds to the strategy proposed in the SEO audit and subsequently executed.
With SEOcrawl, we can measure and see all the critical metrics to scale or correct the SEO plan, anticipating the key moments of the project.
But we also can track and search for each keyword in each URL with different types of matches. Something that, without a doubt, is very useful for both the SEO strategy and planning the ad groups and activation keywords for SEM.
Viewing detailed page performance with SEOcrawl
SEOcrawl not only allows us to have the information in a single dashboard but also allows us to delve deeper into the keywords and positioning indicators of each of the web pages, showing with different configurable graphs the evolution of their visibility, if they have been produced changes (positive or negative) in its traffic and its evolution over time.
But this tool goes further. If you click on any of them or enter them directly into the search engine, much like Search Console, it gives you beneficial detailed information.
All this is with a friendly interface even for marketing directors, since the learning curve is very affordable, even for those who need to be SEO technical and have basic knowledge. No more letting yourself be carried away by intuition: data, data, data… for applied learning.
What’s more, if you have any questions, the tool’s team will be happy to help you use it and get the most out of it.
An approach to the famous Sistrix visibility index
This is one of those functionalities that SEOs always ask for and that not all developments adequately solve given their complexity – Google never offers one hundred percent of the information about its algorithm and tracking systems, so it is a challenging task. To fully execute.
In the case of SEOcrawl, we are offered a fairly refined functionality with which you can quickly discover possible penalties and trend changes thanks to its visibility index, which, as in other SEO tools, offers a sensitivity meter for changes in the SERPs.
For example, we have already marked the last June Update, which we remember will be deployed in two phases. Adding annotations is as simple as clicking on ‘Add annotation,’ entering the date and description, and clicking Save.
Thanks to the information obtained from Search Console and its programming, you will be able to detect drops in traffic or loss of keywords indicative of an update that could affect the basis of your SEO plan and include the corresponding annotations to track each fluctuation. And yes, all in a single SEO dashboard you can even automate.
This gives us extra margin to plan the correction or enhancement of the strategy. Cinnamon stick.
Note: You can download these graphics as an image, PDF, or SVG vector.
How to detect fluctuations in SERPs with SEOcrawl
You must go to the New and Lost Keywords report to do this. Here, we locate those previously registered visibility keywords that have now fallen in impressions.
In addition, you can delve into each of them and see their projection, which allows you to make decisions based on information, not speculations. You must click on each of them to do this, and the information appears.
Here, we see which ones are improving, what trends they follow, and the URLs where they bring traffic. A very visual way to identify the project’s most profitable Keyword + URL mix.
Be careful because not all the drops originate in the movements of the Google force. Luckily, SEOcrawl software allows you to see at a glance what has happened to the average position and act if necessary before the penalty becomes more costly.
How to monitor keyword positions
This is where the functionality to see changes in positions comes in. As you can see, it shows you, with a color scale, the keywords with the most clicks, impressions, CTR, and average position. All this with the trend for each of the project’s keywords.
If you want to mark them as favorites to follow up or analyze their potential more closely, you have to click on the star next to each keyword. The SEOcrawl team gets all the details.
The filters section is a success to me since, in large projects with history, you can control the most relevant positions at all times or focus on the evolution over time.
The possibility of detailing to the millimeter what this is like in different devices, countries, and other segments is very interesting.
If you click on each keyword or query in the report, it takes you to another layer of beneficial information.
As you can see in this image, in addition to analyzing at a glance the evolution of this query over time (a short period is marked here, but remember that you have a history of up to 16 months in GSC and unlimited in this type of tools), You can see which URLs it works best for, and what their potential for growth or decline is.
Automated SEO reports to be more productive
Say goodbye to manual reports that take hours to configure dashboards in Excel. Although we like to tinker with them, productivity with clients is key. SEOcrawl makes it easy to automate SEO plan performance and control reports with the necessary metrics and a look that is very easy to interpret at a glance, even for laypeople.
You can configure automatic reports to be generated either every week or every month. To do this, of course, you have to spend extra time configuring the inputs (clicks, impressions, CTR and average position and their variations, top keywords, or the performance of strategic URLs, to name a few). examples) that determine the evolution of your project.
How to configure reports with SEOcrawl
Analytics is critical among the functionalities any SEO will ask for from software, especially if it can be automated. To do this, in SEOcrawl, we must configure the elements separately:
- Clicks and evolution of impressions
- Middle position
- Changes in the average position, traffic, and ups and downs of keywords and pages
- Conversions
You can even schedule a visualization of the variations and forecasts for the following month, which is very attractive to generate confidence in the client.
Folders as monitoring groups
Likewise, they incorporate the possibility of creating folders within each project to visualize the critical points at a glance, a beneficial functionality when you work on highly complex projects such as multi-thematic e-commerce.
The internal system facilitates this with a reasonably agile system that will not take excessive time and will give you a monthly margin to dedicate to the project instead of reporting.
Cannibalization detection
Especially when working with online stores with categories and a multitude of products and brands, there is a high risk of internally cannibalizing the SEO potential of the project.
In this sense, the SEOcrawl tool is potent since it detects keyword cannibalization with remarkable precision in the same way as a keyword drop alert. In this way, precision surgery can be performed on critical URLs with an agile redirection system.
SEO crawl Top Features: SEO Opportunities
This is one of the SEOcrawl software tools designed to conquer the web positioning professional. Thanks to the connection with Google Search Console, its algorithms analyze your page and detect existing SEO opportunities with the potential traffic volume of the project in the market in which it operates (high impressions and low CTRs). And all with a glance.
As in the rest of the functionalities, SEOcrawl allows you to see exciting keywords and queries and options to evaluate in URLs, filtering by time, country, etc.
Furthermore, if you have a project that requires working on international SEO, you are in luck since, besides the keyword heat maps, you can configure it for the various markets in which you operate.
In that section, although we have the projection by country in each URL and query, and the information reflected here is helpful, it would be good to improve the layers of information from this SEO dashboard.
Beyond the SEO dashboard: a task (and team) planner
Coordinated work is critical to achieving the set objectives, whether alone facing an SEO project or having a team. SEOcrawl software also considers this and includes real-time functionality for task planning and team collaboration.
The SEO manager can determine the tasks and have a visual compliance monitoring tool (in list format or as a Kanban method, in addition to generating email alerts for the entire project) that is agile and accessible from any device.
The latest functionality in SEO crawl: Questions/Pregutas
After Google confirmed that it had completed the first part of the rollout of its June Update, resolving user search intentions became more critical.
What are we referring to? You will understand it better with an example.
Search Google.es for ‘anti-wrinkle creams.’ Modify the search formula in another tab to ‘buy anti-wrinkle cream.’ Do you see how the results in the SERPs are different? Indeed, Google is already capable of interpreting when we are doing an informative search (option 1) and when we are doing a transactional search (option 2).
If you work on the content of your website, you have undoubtedly heard or read about Google Suggest or formulas that the search engine suggests in the search box when you type keywords.
Well, the on-page SEO tool SEOcrawl has announced a new functionality closely linked to how to apply this to our project. These are Questions.
What are Questions/Puntas, and what can we do for you
This new feature is in the Intelligence area, located in the left-side menu of your dashboard.
Once on the screen, you can modify the date range that the tool analyzes (yes, it works retroactively), add the filters you want in terms of clicks, positions, and other tracking indicators, and see only questions, original functionality, but also non-brand (to eliminate brand keywords) or brand, to study them.
If you click on each, it takes you to a visual and complete report of the current evolution of that query or search entity, with its future projection, and even with the option to see which URL is answered.
With this functionality, we better control whether the content meets the expected search intent and give us particular ideas and data on potential improvements in the content to strengthen this part of the SEO strategy.
Best of all, the SEOcrawl team plans to add new features soon. We will update the guide then to show you what they are and how to take advantage of them.
How much does this SEO tool cost?
All of these features are great, but how much will it cost me per month? Since it does not have backlink functionality but focuses on on-page SEO, will it mean an extra cost for my services?
Remember that if the website has less than 5,000 clicks per month, the software is free, although it is limited to one project per email and website. Beyond this, the price of the tool is manageable. These are the plans it offers:
Starter for €72/month: You can control 3 projects to coordinate the team without user restrictions. Of course, it establishes a limit of 49,999 clicks per month between the three projects. You must move on to the next plan if the project grows beyond that.
SEO crawl Business for €232/month: If you are a freelance SEO, it is probably the most economical option to avoid essential limitations. It allows you to work on 25 projects simultaneously, with unlimited users and a high limit of 999,999 clicks per month.
Elite Plan, for €392/month: Any SEO agency will find this option ideal: unlimited projects, users, and clicks. Also, the development team hopes that the API can be accessed quickly.
Since each teacher has their book and it is essential to get the tool beyond this complete SEOcrawl usage guide, I encourage you to try it with the basic functionality and evaluate whether it is enough just with the time savings that automatic reporting provides. You have amortized the investment.
How to start using SEO crawl
One of the elements that SEO consultants value in the tools for our performance is ease of use. In the case of SEOcrawl, this is fulfilled from registration. Allows you to use a professional email, enter the corresponding password, or through Google.
Once inside, the first onboarding is simple but instructive. It is advisable for any new SEO tool to view the demos, read the documentation, and start using it simultaneously.
To add a project, click on the corresponding button, and follow each of the steps indicated for connecting with email and Search Console.
Once the connection is complete, you can begin configuring all aspects of project management and tracking dashboards while the system performs an initial scan to provide the first data.
My opinion about SEOcrawl
In short, the SEOcrawl tool allows you to have all the tracking indicators that do not come by default in Google Search Console in a single SEO dashboard. Can we complete them with other tools from the Google ecosystem? Yes, but time is invested that is not always available, or that is taken away from the planning and execution of the strategy.
From a practical point of view, we are looking at software with a simpler, actionable learning curve and with task management included, which is a plus. In addition, the development team does not stop expanding functionalities, so scalability is maximum for its price. Even in the Elite version. Are you going to try it for yourself? Could you share your impressions with me? For now, I leave you with a video of the introductory onboarding in which a brief presentation is made of everything this SEO tool allows.
One last piece of advice: give yourself time to learn the tool in question. Try to understand how it works and how far it can take you for your goals.
