Do you want your content to appear in the first three Google search engine results?
If so, you must learn to focus on SEO strategies that can bring you the best results in the medium and long term and know which best tools to search for keywords could help you achieve your goal. Within the objectives you set for yourself, you should recognize LSI keywords, without which you would be doomed to obtain results far from the intended objectives.
Are you interested in discovering more about them? You will be surprised to know how important they are and the improvements they can bring about in the organic positioning of your website.
What are LSI keywords?
Latent Semantic Indexing (LSI) refers to keywords related to a specific topic within the SEO field.
Google has specialized in identifying these types of words, and thanks to this, it is able to determine how relevant a piece of content is for a specific search. In other words, it is able to intelligently understand and classify the subject matter of the content you have uploaded to your website. This is carried out through the search engine’s spider or bot, which has been perfected over the last few years.
How does he do it? Look at this example:
- At the bank, you can request interest on your account.
- A great variety of fish can be found in that bank.
If LSI keywords did not exist, these expressions would confuse Google since “bank” means two completely different things in our example. What kind of bank does each one refer to? The human mind is perfectly capable of quickly identifying the difference, and so are search engine algorithms, thanks to their ability to associate semantically related words. Thanks to this, they realize that the first expression refers to a bank, while the second refers to a school of fish.
How important are LSIs for SEO?
In view of what we have discussed, using these keywords in content writing has already become a fundamental part of any strategy to achieve good web positioning. Their effectiveness is more than proven, and search engines, as if with their eyes closed, accurately classify any content uploaded to the network using these keywords. This makes results highly related to their search objectives available to users.
Therefore, as far as the content of our website is concerned, it is very important to explain all our added values well, as well as what our products and services are like and what characteristics they have. The better defined they are, the more Google will value them, and of course, the better our visitors will receive them.
Search engines will always value the semantic richness that we can apply to our content. Remember that they are very intelligent and have evolved a lot over time, becoming similar to autonomous AI (Artificial Intelligence).
Taking the example of the bank as a banking institution as a reference again, the way to enrich its content would be to use words like money, checks, interest, loans, deposits, financial transactions, etc. With this, we would optimize this website with LSI keywords using terms related to the topic without abusing the repetition of the same keyword, better known as keyword stuffing.
As additional support, we give you the fact that Google takes into account the following aspects in its LSI search:
- Synonyms.
- Male and female.
- Variations of the singular and plural.
- Verbs, nouns, adjectives, and linguistic variations in general.
Implement LSI in your SEO strategy
The keyword density percentage for SEO-optimized content should be between 2% and 5%. As mentioned before, we must enrich all the content, always keeping in mind that we must use the fields where we add the terms semantically related to our keyword. One of these fields is the meta description, where we have a space of up to 160 characters to put this advice into practice.
You might also be interested in 10 free tools to do keyword research.
Other allies are the H1, H2, and H3 tags, where Google searches for information to find the content. The H1s, specifically, should be used to title each of our pages, and these titles must be previously accompanied by research that leads us to define the most common searches of our buyer persona and the way to do it. In short, we will title each of the pages of our website (H1) with the keyword that we consider most important for the content that we will put in that URL.
To conclude, we will also have to consider reviewing the descriptive text of the images (Alt tag). Finally, let’s take advantage of this tool when creating links, but remember that an optimal link-building strategy will require a minimum variety in the link texts, so they are a good place to establish the LSI.
How do you easily get LSI keywords?
It’s good to know that these keywords come naturally when writing content. However, it can happen to all of us that we get stuck due to a lack of ideas at a given moment. When this happens, where will we find help? We leave at your disposal some tools that will be useful:
Perform an instant search on Google. The most frequently used approach involves typing the primary keyword into the search bar. The search engine itself will show us at the bottom of the bar words that complement the one we are writing. For example, if we enter “offices,” it could show options such as “furnished offices,” “virtual offices,” “offices in business centers,” etc.
Check at the bottom of the first search page. In a very simple way, by entering our term and clicking “Accept,” the first page of results appears. Further down, Google offers us other related searches containing words linked to the topic.
Use web tools. These provide us with lists of LSI keywords ideal for a given search. Some of them are the following:
- Google Ads: It provides a good number of words. However, we will have the task of finding, among all, the most appropriate.
- Uber Suggest offers data for all languages, which is very useful for those who have international businesses and need to reflect highly adaptable content in different languages.
- Keyword Shitter: It is free, but it has the disadvantage that sometimes it will give us keywords identical to the one we added but with other endings.
Other tools on the web can help you find terms associated with the search. They all offer a similar service; it will be up to you to analyze which one works best and can provide you with the support you need.
You now have the information you need to create semantically rich content and achieve better positioning in search engines. LSI keywords will be your best companions in establishing yourself at the top of Google’s SERPs. They will be very useful in generating the content and helping to make it strategically useful when it comes to achieving premium positioning and, therefore, significantly increasing traffic from Google, undoubtedly the most qualified and best targeted on the Internet.
